Sweet Magic

What is Sweet Magic?

“We are under legal privilege and confidentiality rules, and we can’t simply take questions on the legal situation. We said what we needed to say following the Spectrum report being released earlier this week. So, that’s all I can say at this point in time.

“I have a lot to say, but I can’t.”

Playtech revenue increased 10% year-on-year in its H1 to €425.1 million, powered by what the company described as “exceptional growth” for its B2B business in North America.

What is Sweet Magic?

I didn’t invent online gambling, but I saw its potential early enough to help shape the industry in ways that allowed it to emerge from the shadows into the mainstream.

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Who’s up for changing the world?

What is Sweet Magic?

Historically, building a game studio meant putting all the necessary components in place – from developers and mathematicians to QA and compliance, as well as the underlying systems and integrations. Alternatively, a business looking to enter the market could acquire an existing studio.

Both routes require significant investment. However, as Curwen, adds: “There are plenty of people in this industry with great ideas, brands, audiences or distribution who don’t want to build an entire slot studio from scratch.”

Studio in a Box is designed to provide another option. Yggdrasil handles the technology, infrastructure and support, leaving its partners to concentrate on the brand, creative ideas and commercial direction of their games.